Draper Tools And The Wolverine Campaign

This campaign focuses on a brand partnership between Draper Tools and Twentieth Century Fox and the film The Wolverine. The idea behind the campaign is the similarities of strength, reliabilty, between the Wolverine character and Draper products, with the strapline ‘Discover the power of Draper Tools, Strong, Reliable, Guaranteed’. This is carried through in the graphics, featuring the Wolverine Claw cutting through the background, with thumbnail images of Draper products and strong Draper Tools and Wolverine branding, centering on a competition offering the trip of a lifetime to Japan.

In-Store product label, produced in varying sizes.

Direct mail outer to advertise the campaign to the Draper stockists.

drapertools.com/thewolverine competition page counting down to the launch of the campaign.

Facebook page for the duration of the campaign, with Wolverine cover photo, competition app tabs and Wolverine posts to win film merchandise, further engaging the Facebook community.

Twitter page for the duration of the campaign, with Wolverine header photo and related tweets, RT and Follow to win copies of the Wolverine DVD, further engaging the Twitter community.

E-Marketing, sent to the enduser. Visit: http://www.drapertools.com/emark/thewolverine/index.html

E-Marketing, sent to Draper stockists. Visit: http://www.drapertools-online.com/b2b/promos/emark-b2b/wolverine/stockist-email-images/images-gbp/index.html

Banner Advert MPU

Retail advertising, placed in magazines such as FHM, Top Gear and EVO to name a few.

Banner Advert Leaderboard

Facebook competition app to collect competition entries, like and share to enter. http://bit.ly/1d8KSFP